Fig. 02 · BMAD · 2023 to 2026

Live-Ops Turnaround

A cosmetics-driven mobile app moved from one update every six months to a biweekly live-ops cadence of new cosmetics and seasonal drops, and from under 10 fps to 60 on mid-range phones.

Role: Project & R&D Manager (record title: Unity Project Coordinator), BMAD
When: December 2023 to January 2026
Platforms: iOS and Android, built in Unity
The app: Ojiis: Emojis & Sticker Maker · App Store · Google Play

The story · five parts

01Constraint

A live app shipping about every six months. On iOS it ran under 10 fps; on Android it was not playable, at 3 to 5 fps on a mid-range phone (Fig. 02.1) and not running at all on low-end devices.

02Intervention

I led the team through it. Together we set up CI/CD and build automation, moved to disciplined biweekly sprints, ran targeted performance passes to port the app to low and mid-range Android, and used analytics dashboards to see what users actually did.

03Measured

Frame rate on fixed test devices, release cadence and escaped defects.

Fig. 02.1 · Silent loop, 6 s · same Samsung Galaxy A54, same screen, live frame-rate counter (Curr Avg). Before: an earlier public store release, 3 to 5 fps. After: the current public release, 60 fps.

04Result

The app ported to low and mid-range Android, 50+ biweekly deliveries between December 2023 and January 2026, from under 10 fps to a stable 60 on mid-range Android, and 80%+ fewer escaped defects.

05What it proves

I fix the delivery system before chasing features.

Evidence

Fig. 02.2 · Silent loop, 9 s, two parts

The cadence in 9 seconds

What players saw every two weeks, and what made it playable on Android.

1/2New cosmetics. Props and recolors, shipped with new animations and backgrounds in biweekly drops.
2/2Frame rate. The same screen on the same mid-range phone, before and after the performance passes.

Four results

Androidported to run on low and mid-range phones, where it had been unplayableSource: public Android build

50+biweekly deliveries, up from one release every six monthsSource: release history

900%+frame rate on mid-range Android, from single digits to 60 fpsSource: public builds, Fig. 02.1

80%+fewer escaped defectsSource: release QA records

Fig. 02.3 · Results for December 2023 to January 2026