Producer & R&D Manager · XR, Applied AI, Wearables

I turn research into products that ship.

Carlos A. Perez-Herrera, Ph.D., is a producer and R&D manager who turns research into shipped products. He takes a user-centered, behavioral approach to XR, applied AI, wearable technology and video games, with a long-term focus on human augmentation.

Carlos A. Perez-Herrera, head and shoulders, on a plain blue-grey background.
RESEARCH TO PRODUCT
LIVE-OPS50+ deliveriesbiweekly, up from one every six months
OPTIMIZATION900%+frame rate, under 10 to 60 fps on mid-range Android
APPLIED AI70%+less production time per task with agentic AI pipelines
INDUSTRIAL DEMOZERO defectsHoloLens directing an ABB robot, live at Automate 2023
GAME PRODUCTION3 monthsdevelopment, kickoff to release build
LinkedIn ORCID Google Scholar

Selected work · five case studies

Fig. 01 · Portfolio project · rebuilt in 2026

AI Production System

A shipped game's production rebuilt in Jira and Confluence, with an AI pipeline that turns meeting minutes into tracked, linked work.

  • Custom work types and four role-restricted workflows
  • R&D gate workflow: Explore, Prototype, Integration Candidate, Handoff, Killed
  • Kanban with WIP limit, Fix Versions and a QA report per build
Designer and builder, solo. Built with AI assistance under my design, decisions and approval.
Fig. 02 · BMAD · 2023 to 2026

Live-Ops Turnaround

A cosmetics-driven mobile app moved from one update every six months to a biweekly live-ops cadence of new cosmetics and seasonal drops, and from under 10 fps to 60 on mid-range phones.

50+
biweekly deliveries, Dec 2023 to Jan 2026
900%+
frame rate on mid-range Android
80%+
fewer escaped defects
Project & R&D Manager (record title: Unity Project Coordinator) Read the case study
Fig. 03 · Datarealm · 2021 to 2023

HoloLens to Industrial Robot

A HoloLens that directs an ABB industrial robot, run live at Automate 2023 with zero defects.

  • Built on HoloLens (MRTK), ported to Quest Pro
  • Led a three-person team
Read more
Fig. 04 · Brigit Games · 2022 to 2023

Fading Lights

A first game, shipped in three months of development by a team that mostly had never made one.

  • Team of five across Mexico and Canada
  • Released on Google Play, June 2023
Read more
Fig. 05 · UNAM · 2018 to 2020

Rehab Glove, UNAM

A sensor glove that turned post-stroke hand therapy into a game, plus a study design that could tell whether it worked.

  • Designed the studies and the Bluetooth circuit boards
  • Faster dexterity recovery with the game (lab data, unpublished)
Read more

Peer-reviewed research

  1. 2015 · Journal of the Experimental Analysis of Behavior · most cited, 57 citationsLow-cost USB interface for operant research using Arduino and Visual BasicEscobar & Pérez-Herreradoi:10.1002/jeab.135
  2. 2018 · Mexican Journal of Behavior AnalysisA mobile interface using Android® devices for operant laboratory coursesPérez-Herrera, Escobar & Gutiérrezdoi:10.5514/rmac.v44.i1.65352
  3. 2019 · Acta ComportamentaliaEfectos de la demora sobre la respuesta de procuración u obtención en la acumulación de reforzadoresPérez-Herrera & Brunerdoi:10.32870/ac.v27i4.72023
  4. Plus two earlier papers (2012, 2013) and 22 conference papers and workshops. Published as Carlos A. Pérez-Herrera.

Research funding, Canada and Mexico

CANADA · R&D TAX CREDITS AND FUNDING
  • Authored SR&ED technical research documentation for federal R&D tax credit claims across three companies, working with external consultants, 2021 to present
  • Contributed to funding reports for NRC IRAP, the National Research Council of Canada's Industrial Research Assistance Program
MEXICO · RESEARCH GRANTS
  • CONACYT postgraduate scholarship (Mexico's National Council of Science and Technology), 2015 to 2019
  • UNAM research funding: PAPIIT, 2013 and 2014; PAEP international dissemination grant, 2018
INTERNATIONAL AWARDS
  • SABA Senior Student Presenter Award, Association for Behavior Analysis International convention, 2014 and 2016

Education

Ph.D., Experimental Analysis of Behavior

UNAM, National Autonomous University of Mexico · 2020

Experimental design and behavioral measurement, which is why I instrument outcomes instead of estimating them.

WES-certified Canadian equivalent.

Selected experience

BMAD2023 to present
Producer & R&D Manager (record title: Unity Project Coordinator)

Scope grew from Unity coordination to owning the applied-AI research agenda and producing the products built on that research.

Brigit Games2019 to 2025
Founder & Director of Production

Founded and ran an independent studio, mentoring a bilingual team across Mexico and Canada, mostly new to games, to ship a game in three months of development.

Datarealm2021 to 2023
XR Software Developer & R&D Lead

Hands-on R&D in HoloLens, Quest Pro and mobile XR, building directly for clients including Ford, Tim Hortons and ABB.

Burntwood Hotel2020 to 2021
Guest Services Manager / Assistant Restaurant Manager

Ran guest services for Health Canada and First Nations patients through the pandemic, managing Health Canada billing and negotiations, and raising occupancy from about 50% to 76%.

UNAM Neurorehabilitation Laboratory2018 to 2020
Lead Researcher & Project Manager

Led the research team, coordinating engineers, Unity developers, psychologists and occupational therapists toward one shared goal.

Earlier roles include game director for B2B training games, software developer for medical, virtual-event and financial applications, Unity instructor, psychology professor at UNAM and Universidad de Chapultepec, and editorial assistant for the Mexican Journal of Behavior Analysis, a peer-reviewed journal.